After becoming the first Latino ambassador for the global leading online retailer boohooMAN back in December, BRYTIAGO now becomes the first Latin artist to launch a collection with the brand.
Consisting of 10 statement looks, the color palette highlights the contrast between gentle and dynamic shades with pastels centered throughout: floral pink, soft turquoise, yellow, and blue variations just to name a few.
“Fashion has always been part of my life, but I realized how important it was once I started paving my way in the music industry. I was able to express myself through it, and it became a way for me to show aspects of my personality as well. That’s why I’m so excited to partner up with a brand like boohooMAN and be able to bring you this collection that perfectly represents me, while also depicting the brand’s avant-garde style and fits,” Brytiago said.
The accompanying campaign showcasing the collection was shot on Escambron Beach and around the streets of Old San Juan, Puerto Rico, perfectly combining Latin culture, the beauty of the island, and traditional architecture together with BRYTIAGO’s cool, sleek style.