Corona Extra Creates the Soundtrack to Summer with Universal Music Latin Entertainment Partnership


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“Celebrate Our Music” Experience Provides Exclusive Access to the World’s Largest Latin Music Label

CHICAGO, May 21, 2013 /PRNewswire/ — This summer, Corona Extra, the leading beer brand among Latinos, is teaming up with Universal Music Latin Entertainment (UMLE), a division of Universal Music Group, the world’s largest Latin music label, to reward its passionate fans with the ultimate Latin music experience through the “Corona Celebra Nuestra Música” program.

Building on the success of last year’s partnership with legendary Latin artists, Maná, Corona Extra is partnering with UMLE to bring a memorable music experience to Latinos like only Corona Extra can. Participating fans will enjoy music from an array of award-winning artists and opportunities to win premium Corona Extra and UMLE prizes.

“The lust for life among our Latino consumers is matched only by their deep-rooted music passion and this summer Corona Extra will celebrate that sentiment by delivering its most rewarding music program,” said John Alvarado , senior director, brand marketing for Crown Imports, exclusive U.S. importer of Corona Extra. “Our partnership with Universal Music Latin Entertainment will provide Corona fans with an exciting connection to the biggest names in Latin music.”

From now through July 31, music fans 21-and-older can visit the new Corona Jukebox at CoronaLatino.com to choose from 350,000 free downloadable songs and enter for a chance to win weekly prizes including autographed guitars, concert tickets and CDs. Visiting the Corona Jukebox also provides a chance to win the grand prize VIP trip to the brightest night in Latin music with entry to the exclusive Universal Music Latin Entertainment after party ” Noche de Estrellas ” in Las Vegas.

“Corona is helping Universal Music Latin Entertainment engage fans in an entirely new way by bringing the diverse sounds of Latin music to life with the Celebra Nuestra Música program,” said Gustavo Lopez executive vice president of brand partnerships and digital, Universal Music Latin Entertainment. “We pride ourselves on providing fans with the most exciting experiences in music and our relationship with Corona will provide that in multiple ways this summer.”

While visiting CoronaLatino.com, fans can enjoy streaming music and complete “Gigs” by watching music videos, interacting with Corona Extra social media channels and playing games to earn points. Participants can redeem their points for songs that will be released each Thursday featuring Latin music’s most popular stars. Each week, the top six point-earners will be awarded select prizes while everyone who signs up will have the chance to win the VIP experience.
For more information or to participate, visit CoronaLatino.com.

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light , Modelo Especial, Negra Modelo , Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com.

About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

–Courtesy of PR News Wire

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