Following a string of successful singles this year, that have accumulated over 9M + views across YouTube, and over 2M streams, one of Latin music’s most talented singer-songwriters, ELENA ROSE, returns today with her newest anthem “No Voy A Cambiar”.
Being ourselves is the only way we will truly impact others before we leave this earth, and in “No Voy A Cambiar”, ELENA ROSE harnesses this message, delivering it to listeners with a fun and lighthearted attitude. Over a buoyant rhythm, she lets her fans know that she’s not going to change either, encouraging them to be proud of who they are and to not be afraid of showing the world what makes them unique. This is a very special song for ELENA ROSE, as she talks from the heart about creating the music she wants for the love of it, not for the money. She wants to change the culture around women in latin music and does it for the passion and not for the fame.
“No Voy A Cambiar” is the fifth single ELENA ROSE has released as a solo artist, and once again she showcases her own unstoppable spirit that has already touched countless listeners around the globe. The song is released today alongside the official music video, produced by Maria Fernandez (La Ducha), filmed at the iconic Betsy Hotel and around the streets of Miami under the direction of Scott Kelley and his production company GRO Productions. The video showcases her impeccable sense of style – from a luxurious tri-color coat to a printed transparent jacket with red hearts, and rainbow platform shoes and pants. Her outfits reflect the powerful message of the song while also giving her fans another taste of her captivating personality. The video styling was at the hands of Sarah Akiba and Creative Director Public Alchemist.
Elena Rose is currently celebrating the success of her first Latin Grammy nomination for co-writing Muchacha (Gente de Zona & Becky G) as well as the release of “Pa’ Ti,”which she co-wrote for JLO and Maluma. It has already racked up millions of views and streams on YouTube and other digital platforms. Elena has also been chosen to become part of Spotify’s Radar US Latin program, and is the cover artist for the playlist. As the face of this campaign she represents the emerging Latin talent in the US that the platform curators closely follow and amplify. Elena is also part of Spotify’s Latinx Heritage Month activation where she is featured on digital billboards throughout Miami alongside Myke Towers and Prince Royce.