Eric “Bori” Rivera is the #1 bachata guitarist in the world. He is well-known for being Aventura and Romeo Santos’ lead guitarist. He was also background vocalist for the acts. Additionally, he has produced countless hit records in the genres of bachata and reggaetón. Bori has distinguished himself from other producers and guitarists of the genre due to the sophistication of his melodies, playing style, and mastery of the guitar. His solo project will continue the theme of sophistication, merging sophisticated musical compositions with poetic lyrics. With the introduction of the singles Basta Ya and Saborearte de Nuevo, Bori is expanding his brand to include solo artist.