The 4th annual “Festival People en Español” will for the first time take place in New York City.
Slated for October 17 and 18 at the Jacob Javits Center, the free two-day event is a celebration of Hispanic culture that features celebrities, opinion-makers, and leaders, and mixes panels and performances with family activities.
On the music side, this year’s Festival, whose theme is “Your Voice, Your Power, Your Festival,” will feature a panel with Emilio and Gloria Estefan — tied to the launch of their musical On Your Feet! — as well as a yet to be announced concert featuring other Latin acts.
“Last year we celebrated millennials, this year, Latino leaders and their influence,” said People en Español publisher Monique Manso, noting that the performers for the concert will mirror the festival’s theme (last year, the millennial theme was echoed in a Disney-presented show that included Becky G and Zendaya).
“Festival” comes to New York after three successful years in San Antonio, Texas. Its move, says Manso, obeyed to multiple factors, including the large and diverse Latino community in the tri-state area, and the opportunities available to People en Español by hosting the event in its own backyard, which allows organizers to tap into other Time Inc. assets.
Because the Festival dates coincide with the New York previews of On Your Feet!, the musical based on the life and music of the Estefans, People has partnered with the show production to have a “Festival”-branded theater night Oct. 17 with “Festival” presence at the theater. “Festival” attendees will be able to purchase discounted tickets. The following day, during the actual “Festival,” the Estefans and members of the show cast will speak at a panel.
For more information, visit: peopleenespanol.com/festival