Ivan Alejandro Ordoñez Estrella aka Genuino was born June 1 in Jersey City, NJ. Child of two immigrant parents, Carina Estrella and Ivan Ordoñez. He went to North Bergen High School where he discovered his love for music and poetry. He went through many phases. Listening from heavy metal and electronic music. To hip hop and reggaeton. While in college studying international business he took his love for music and poetry and began to write music. He dropped out to pursue music and business and failed. He joined the military and served a tour in Iraq from 2008-2009. When he
came back home he met Ricardo “El Caballote” who believed in his talent and invested time into “Genuino” he introduced him to multi platinum producer Ben “Now&Laterz Vargas. They recorded a song together for a competition. The song got the attention of Marvin Marty who with Ben Vargas decided to pick up Genuino as their first artist on their record label Los Internacionalez. Shortly after that Genuino released his first single “Tu” produced by Now&Laterz which gained him followers from the US, South America and Europe. “Tu” can be heard in many places like Music Choice, multiple international radio stations and all across most Latin urban music websites. Genuino’s much anticipated debut album “Eso Soy Yo” is slated for a 2013 release.


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