Born in Medellin, and backed by an impressive force in social networks, representative and ambassador of a new street running from Colombia, J Balvin has been described by Billboard as “the greatest discovery of Latin music in many years.” Creator of a unique urban fusion born of influences of reggaeton from Puerto Rico, Colombian rhythms mixed with fruits of their heritage, which adds the contemporary sounds of a new urban scene, along with a fondness recognized and Hip-Hop R & B, J Balvin is undoubtedly the most representative of the new Latin music artist. This has been recently confirmed when it was awarded during the Billboard Latin Music Awards in the categories of Debut Artist of the Year, Song “Latin Rhythm” of the Year and “Latin Rhythm Songs” Solo Artist of the Year. This, just after having won all categories in urban Premios Lo Nuestro Univision, where he came laden with trophies: Urban Artist of the Year, Urban Album of the Year, Song of the Year and Urban Urban Collaboration of the Year.
This unique recognition for a new voice in the firmament of Latin music, follows the chart success of his first album “The Family” and by his # 1 singles, “6:00 a.m.” and “Oh, come on.” With more 450 million views and counting, “Oh Come” remains one of the most viewed video at home – sharing positions with artists such as Taylor Swift, Bruno Mars, Maroon 5, among others. Once reached # 1in Billboard’s Hot Latin Songs, the super success of urban Latin music, still going strong after 10 months on the charts. Besides the success of its own music, J Balvin has become the name to keep in mind when thinking about collaborators. It has been called to work on remixes in Spanish with names like Pharrell, Ariana Grande, French Montana, among others. AJ Balvin is recognized for his irreverent sense of humor and affectionate relationship with their fans; It has become a powerful new platform for Latin music on the Internet and social networks – has over 3 million followers on Instagram, and reached the impressive figure of more than 1 billion views on YouTube.