J Balvin Renews Recording Deal With Universal

As he prepares for the release of his new studio album, and in the wake of his successful single “Bobo,” J Balvin has signed a new record deal with Universal Music Latin Entertainment that includes a co-management agreement with Capitol Latin, a UMLE division.

“The key to massive success in a constantly evolving market is via strategic alliances,” said Rebeca León, who aside from her position as SVP of Latin Talent for AEG Live also manages Balvin together with Fabio Acosta. “The synergies we’ve created with UMLE have helped push Balvin to new heights and it’s exciting to think this is only the beginning.”

Balvin’s career has been on the upswing since his 2014 runaway hit “6 a.m.” hit No. onBillboard’s Hot Latin Songs chart. Balvin’s current single, “Bobo,” became the Spanish-language video to garner the most views on Vevo (23.8 million) in its first week. It currently has nearly 42 million views. On Spotify, it has more than 5 million streams in less than two weeks since its release.

Balvin is also set to perform at the opening ceremony for Copa América on June 3, along with Magic! and Jason Derulo.

“Expanding our professional relationship with J Balvin and his management team is the result of everybody’s great work for the past three years,” said Jesus Lopez, Universal’s Chairman/CEO for Latin America/Iberian Peninsula.

Source: Billboard.com

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