Jossef infuses the Latin urban genre with a combination of universal melody and personal attitude. Born and raised in San Juan, Puerto Rico, the singer, songwriter, and artist dropped his debut single “Zumba” [with Luigi 21 Plus] at just 17-years-old. He earned his first local hit with “Pa’ Moverse” in 2019. He popped off worldwide on “Enciéndelo” alongside Ñengo Flow and Jamby El Favo, breaking into the Billboard Latin Rhythm Chart and the Spotify Top 50 Viral (Spain). During 2020, Billboard championed him among its “Latin Teen Artists To Keep On Your Radar.” He exploded globally on “Persia (Remix)” [with Jamby El Favo and Eix]. Beyond amassing 100 million-plus streams and landing on BillboardArgentina’s “Hot 100,” it garnered gold certifications in Spain and the United States. Featured on Spotify playlists Viva Latino and Baila Reggaeton, he averages 4 million-plus monthly listeners on the platform and has amassed hundreds of millions of cumulative streams. LaMezcla crowned him “one of the most outstanding artists of the new generation of the urban movement.” He moved through 2021 rapidly with bangers such as “Sexo Casual,” “A Ley,” and “X2” to precede his full-length debut album. Representing a new generation of Puerto Rican artists, Jossef leads the pack by blazing his own trail and, ultimately, embodying the spirit of his nickname “La Pantera del Género” translated to “The Panther.”

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