Those who are behind the success of the artists are usually disc jockeys or DJs who have the ability to recognize a good theme and integrate it into their music set. If you still don’t know what a music set is for each DJ, it’s like a way to prove your identity as a DJ, your style, your flow, as the music DNA. That is, when DJs include artists on their set, it is to invite them to be part of their personal life and support them by playing their songs on the radio, parties and presentations. And when artists grow in popularity and reach the top, DJs are forgotten.
The DJs form a community that is often unseen and unrecognized, which is why Kia, with the expert support of LatinMixx, looks for ways to summon and unite this community to support them and help them grow.
Recently Kia and LatinMixx launched the campaign called #KiaLatinSoul, a program where aspiring DJs can receive advice from more experienced and successful DJs. Successful DJs based in New York are donating their time, offering practical and useful advice, as well as granting mini-scholarships so that music applicants can buy the equipment they need or cover other expenses.
Music has always been at the center of the KIA brand, with Harmon Kardon speakers, sound lighting, Apple Carplay and vehicle technology already integrated into KIA vehicles for those who are at the forefront of fashion and music. As a brand that was once helpless, Kia identifies with the DJs who give everything to achieve the best and support those who have passion and give everything “Give it Everything” to rise to another level.
If you are interested in learning more about this industry, follow LatinMixx and three DJs that Kia has identified as people who give everything to learn from them:
DJ Cre8 – Paul was a true metiche, he dated the people he wanted to learn from when he was 12 years old. The rejection did not stop him and he knew that if he was a friend of the guy who knows a mengano he could have the opportunity to do so. His passion was music and he did not give up. Today, he is helping and advising other young metiches like him. Today he resides in Power 105.1 FM, official DJ of music festivals such as Latin Grammys and Latin Billboards. He has also shared the stage with some of today’s most recognized talents such as J Balvin, Diddy, Ozuna, Bad Bunny and Sean Paul, to name a few.
DJ New Era – Eric was the DJ’s assistant, the brute force carrying, assembling and loading the equipment for DJs of who he wanted to be. But that didn’t stop him from paying close attention to the trade and learning from afar how to be a DJ. One night, after setting up and learning that the DJ did not show up, he took the opportunity and became the DJ of the night. His career took off that same night because I take the opportunity presented to him. Today he is the most wanted DJ in New York and in international places for his great energy and ability to make people dance, it has been the opening act of Romeo Santos, Daddy Yankee, Ozuna, Wisin and Yandel and more! He is a daily radio personality and DJ for a national radio network.
P La Cangri – The Boss of Bloke! A woman who forged her own path to realize her dreams and raised her own music company. P La Cangri began as a DJ as a way of trying to meet the right people to get a record deal, but quickly realizes that the record company keeps most of the profits, they control every aspect, everything is recoverable and People lie, they lie a lot. Then, while building his label, he toured with his musical group and got three consecutive radio shows in which he is a personality and does all the mixes. You can’t stop this working woman who makes a big impression on what used to be a world of men!