She’s done it again!!! The most influential Latin female artist in the urban genre, Natti Natasha, continues to reap success and recognition. In the midst of a global pandemic, where the world has come to a halt, music continues to flourish and the Dominican singer, even during quarantine, released “Que mal te fue”, which immediately trended around the world. At the heels of her latest single success, the Latin superstar celebrates her FIRST NOMINATION for the 2020 MTV Video Music Awards (VMAs). This year’s VMAs will take place on Sunday, August 30, 2020 from the Barclays Center in New York City.
The versatile artist received her first VMA nomination in the category for “Best Choreography” for “Honey Boo”, her video collaboration with successful Latin Pop group CNCO. Recently, Billboard reported that “Honey Boo” was the group’s “Fan Pick” as their “Best Female Collab” yet.
As an icon of female empowerment, Natasha has always stood out for giving all women a voice through her songs. In a mostly male-led genre, her talent, discipline and consistency have taken her along way, making her an unstoppable force in music. During quarantine, Natti has not sat idly by, helping low-income families in communities in her native Dominican Republic with the Pedro Martínez Foundation and lending her voice to the project “Resistiré” (Dominican Republic) in support of families of musicians there. In addition, she released “Que mal te fue” under the Pina Records label, a quarantine-inspired track merging Reggae and Reggaeton, which has garnered over 15 million streams on Spotify and has surpassed the 46 million views on YouTube. The worldwide trending single follows the success of “Despacio” with Nicky Jam, Manuel Turizo and Myke Towers which peaked garnered prime positions on both radio and sales charts on Billboard.
The MTV Video Music Awards 2020 will broadcast live from the Barclay Center in New York City, featuring performances from various iconic locations throughout Brooklyn, Manhattan, Queens, The Bronx, and Staten Island, to honor the spirit and resilience of New York. It should be noted that the show will be carried out with limited or no audience and following security measures.