MIAMI (Abril 25, 2018) – Latin GRAMMY® award winning, multi-platinum urban Latin superstars Nicky Jam and J Balvin are at the top of all global charts with the release of their new smash hit “X” (pronounced Equis). A fusion of Afro-Caribbean rhythms with dancehall and reggae, this track has the whole world dancing.
“X” (Equis) is written by Nicky Jam and J Balvin, with production by Afro Brother and Jeon, featuring the stamp of Saga WhiteBlack and Alejandro Patiño. It’s a dream team that the entertainment company La Industria Inc. organized in Medellín, Colombia to create a track that will delight the artists’ fans, along with music lovers all over the world.
The “X” music video has quickly garnered over 570 million views in less than eight weeks and remains #1 on YouTube’s Global Chart. Sparking a viral dance sensation, the #XChallenge even caught the attention of Will Smith, who replicated the signature dance via his Instagram account.
Peaking at #3 on Spotify’s Global Top 50 Chart, “X” has been placed on over 1,000 global playlists, landing at #1 in over 16 countries. On Apple Music “X” is positioned at #1 in 21 countries, peaking at #2 on the Global Singles Chart and peaks: #1 in 28 markets – Top 5 in 47 markets – Top 10 in 52 markets. While also being #1 on Shazam’s Worldwide Top 200 chart, on top of ranking: #1 in 13 markets – Top 5 in 21 markets – Top 10 in 25 markets.
For third year in a row, Nicky Jam is a finalist at the 2018 Billboard Latin Music Awards in the following categories: “Latin Rhythm Song, El Amante”, “Latin Rhythm Album, Fénix”, “Top Latin Album, Fénix”, “Top Latin Albums, Male Artist” and “Latin Rhythm Artist, Solo”. Nicky is also nominated for the 2018 Billboard Music Awards for “Top Latin Album, Fénix”.
Nicky Jam will be performing “X” at this year’s Billboard Latin Music Awards alongside J Balvin and will kick off his European tour in May.