The Republican party is hiring a wave of new State and Field Directors in seven states to help win over Hispanic voters. This month the GOP announced it is creating Hispanic engagement staffs in California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia.
By the end of the year, the party expects to make further investments in 11 additional states. “The engagement team will build a grassroots infrastructure and engage with voters at community events, as well as strengthen our ties with Hispanic Republicans,” read a statement from the Republican National Committee. “As part of the RNC’s effort to build a permanent ground operation, the RNC will work in partnership with state parties to ensure a year-round presence in Latino neighborhoods.”
In the 2012 Presidential election, Hispanic voters supported Democrat Barack Obama over Republican Mitt Romney by a margin of 71-27 percent according to exit polls by the Pew Hispanic Center. Following the 2012 vote, many Republicans called for more emphasis on immigration reform and actively pursuing the Latino vote, which Pew estimates to double by 2020.
Pew research records show the Hispanic vote has always leaned toward the left, but the 2012 election was the highest margin since 1996, when 72 percent of the Latino vote went to Bill Clinton. The Latino support for the Republican party peaked in 2004 with 40 percent supporting George W. Bush. The same study indicated that Hispanic voters made up a formidable voting share in three of the key battleground states in 2012 – Florida, Nevada and Colorado. In those states Latino voters accounted for 17, 18 and 14 percent of the vote respectively. New Mexico carries the highest Hispanic margin with 37 percent of the electorate.
Those are votes that the Republicans deem necessary in their strategy to win back the White House. “This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters,” said RNC Chairman Reince Priebus. “We are building a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve Republican victories up and down the ballot now and for years to come.”
–Courtesy of Latino Post