Every year at the Billboard Latin Music Awards, the awards select an artist who has set new standers and has broken grounds with their music and talents. This year the awards will be giving Ricardo Arjona the Lifetime Achievement Award. Arjona who’s career spans over 30 year in the business, with 36 hits on the Billboard Charts will also be performing for the first time ever at the awards. Over the years Arjona has reinvented himself to stay connected with his fans and always deliver a new energy and passion in his music. Make sure to tune in Thursday April 27 on Telemundo for Arjona special moment.