The Barbados star has announced a big comeback. Rihanna will be the protagonist of the coveted intermission of the Superbowl next February 12 in Arizona. She herself confirmed her return to music on Sunday with a photo of her hand holding an NFL football on Instagram and Twitter.
Her appearance on America’s most-watched sporting and television event – soccer World Cup finals have the most viewers – will be the singer’s first performance in six years.
The 34-year-old ‘Umbrella’ singer hasn’t released a new album since January 2016 when she released ‘Anti’, which featured the hit single ‘Work’ with rapper Drake, and her last performance was in early 2018 on the Grammy Awards.
Since then, she has been teasing her fans by releasing new songs that never came, while promoting her makeup and lingerie brands, Fenty Beauty, Fenty Skin and Savage x Fenty, and welcoming her first child with rapper ASAP. Rocky.
Her followers turned this tug-of-war of the singer into a continuous stream of jokes and memes on social networks. For her, this game has turned out to be a very profitable strategy with which she has accumulated a fortune of 1,400 million dollars (1,450 million euros), according to Forbes.
Rihanna’s main source of income comes from her cosmetics line, Fenty Beauty, launched in 2017, and which she co-owns with French luxury giant LVMH. In 2021, the brand had revenue of $570 million, making it the number one celebrity-named beauty line in the world behind actress Jessica Alba’s Honest Company and Kylie Jenner’s Kylie Cosmetics.
A year later she debuted her Savage x Fenty lingerie brand with which she threatened the Victoria’s Secret empire with her image of diversity. The star lingerie brand of the 1990s had to cancel its famous annual Los Angeles parade because the top models that starred in it no longer represent the woman of the 20th century.
Rihanna has a 30% stake in Savage x Fenty, which Bernard Arnault’s LVMH group also owns, and is valued at $1 billion, according to the latest funding round in February 2021, where she raised $115 million. This business success has made her the second richest female artist in the world, behind the American presenter Oprah Winfrey with a fortune of 2,500 million dollars, according to Forbes.
The long absence of the Caribbean in music aroused all kinds of speculation about a possible definitive withdrawal of her. Now it turns out that Rihanna was just waiting for the perfect moment. The 15 uninterrupted minutes of acting in the Super Bowl. First sponsored by Apple Music.
Before the big event, she is expected to release her highly anticipated ninth album. The date is still unknown. The singer has confirmed that her new music will be inspired by the roots of reggae and dancehall, and that her motherhood has not softened her. “My fans would kill me if they waited that long for a lullaby,” the singer joked to ‘Entertainment Tonight’ during New York Fashion Week in February 2022.
What little is known about the album is that she will once again have the help of producer The-Dream, with whom she has been working since 2007, and with that of the multifaceted author of ‘Happy’ Pharrell Williams. And that her followers have already been in charge of giving her a name, # R9, the hashtag with which they have pressured the singer on social networks.
We will have to wait for all this to happen to see how her new songs fatten her bulging checking account. Her musical and business achievements have led her to be considered a “national heroine” in the country of her birth. An award given to him by the Prime Minister of Barbados, Mia Mottley, and the country’s President, Sandra Mason, in November 2021.
In recent months, Rihanna has been laying the groundwork for her comeback by posting pictures of her pregnancy, shooting on a Bronx balcony of the video for her partner’s new song ‘D.M.B.’ and with multiple appearances in the New York night portrayed by the paparazzi. After this display of signals, the one in Barbados is officially back.