The Latino community in Central Florida continues to grow and with that in mind, Spanish Broadcasting System, Inc. expanded its radio footprint to launch “El Zol”, a Spanish-language tropical format station in Orlando and Tampa.
The station is playing music in Spanish from different genres, including salsa, merengue, bachata, pop, and reggaeton. As part of their expansion, they are also broadcasting the #1 morning show in Puerto Rico, “El Despelote” with Puerto Rican personalities Rocky the Kid and La Burbu, as well as “Molusco y los Reyes de la Punta” in the afternoons.
According to El Zol’s general manager, Fernando Bauermeister, the Florida stations will also have DJ Alex Sensation playing the best music and “both stations have local and live talent 24/7.”
Bauermeister said that “the Latino community in Orlando and Tampa was asking for a radio station that would represent them in these two markets, with the music they love and the content of their favorite shows. We are happy to be able to please our audience and provide a new advertising option for businesses in Orlando and Tampa.”
Jorge Pabón, known as El Mollusco described the moment as “an important one” with which they manage to jump the pond and “expand our show”.
The also producer and actor said that “now we can reach new markets. Alex Sensation is already used to this because he started in New York, Miami, Los Angeles, PR, and now what is Orlando, Kissimmee, Tampa, the same now for us”.
Mollusco, who regularly travels to Orlando both to visit his close family and to carry out projects such as his stand-up comedy, said that “we are happy. It is an honor to be there, well pompiao”. The Puerto Rican confessed that he never imagined that one of his programs “would be unionized and get to do the famous crossover.”
Angelique Burgos, known as La Burbu, a nickname in honor of her peculiar curly hair, said that one of the biggest challenges now is reaching a general Latino audience. This week they have been recording directly from a radio station at Universal Studios where she has also shared live videos explaining the new changes to her followers. “This is very emotional,” she said in an intervention. “There are many people who know me from Puerto Rico, but many others will begin to know who we are and what we do. We are very honored by the opportunity.”
Rocky the Kid, who shares the radio show with Burbu, said that “we are bringing everything. Our arrival in Central Florida has been a complete success.”
SBS has a total of 16 stations in markets such as Los Angeles, New York, Miami, Chicago, San Francisco, Puerto Rico, Orlando and Tampa, making it the largest owner of Spanish-language radio stations in the state of Florida.
The $12.5 million transaction marks the completion of the acquisition of two of the two FM radio stations serving the Orlando and Tampa Bay radio markets from Cox Radio LLC.
The stations are expected to build on SBS’s existing leadership in one of the nation’s largest Hispanic markets and aim to “expand the audio footprint while forging closer connections with the Hispanic community.”
The president and CEO of SBS, Raúl Alarcón, said that they “look forward to providing an excellent service to our audiences and advertisers in the Sunshine State and throughout the country with the best radio content, digital audio and live events, including most popular and iconic programs on the air”. talent, designed specifically for today’s influential Hispanic consumer.”
SBS also operates AIRE Radio Networks, a national radio platform of more than 290 affiliate stations reaching 95% of the US Hispanic audience. They also own MegaTV, a network television operation with over-the-air distribution, cable and satellite and affiliates in the US and Puerto Rico. MegaTV recently launched an evening newscast in Orlando called MegaNews, where they cover Latino and Hispanic stories in a “smart way.”
They also produce a national lineup of concerts and live events, and own a number of digital properties, including La Música, a mobile app that provides Latino-focused audio and video streaming content, and HitzMaker, a new talent destination for aspiring artists. .