Cuban-American rapper Pitbull, a.k.a. “Mr. Worldwide,” is getting ‘Sirius’ when it comes to mixing his musical tastes, sharing them with his fans and creating his own radio channel.
Last week, SiriusXM announced that the Latin Grammy winner is set to host a weekly show, making him the first Latino musician to have his own music channel on the satellite radio service.
The Latin pop star, who appeared in BloombergBusinessweek in July highlighting his investments, endorsement deals and his growing business savvy, joins a select number of non-Latino celebrities who have their own channels, like Bruce Springsteen’s E Street Radio; Jimmy Buffett’s Radio Margaritaville; Willie Nelson’s Roadhouse; The Pink Floyd Channel; B.B. King’s Bluesville; Elvis Radio; Siriusly Sinatra; Ozzy Osbourne’s Ozzy’s Boneyard; Pearl Jam Radio; Eminem’s Shade 45; Tiesto’s Club Life Radio; and Neil Diamond Radio.
The channel will be curated and presented by Pitbull and will feature music from across multiple genres exclusively for SiriusXM listeners. Anchored by a weekly show hosted by Pitbull, the new channel will be “infused with Pitbull’s music — from his early days in Miami through his meteoric rise to international fame and his current hits. In addition, the artist will share music by fellow musicians,” according to SiriusXM.
Pitbull, who released his single “Fireball” featuring John Ryan in July, is looking forward to having his own music channel, which is scheduled to debut in early 2015.
“First of all, I want to thank SiriusXM for the opportunity to touch my fans in a more personal way,” said Pitbull. “I will also get a chance to play all the music that I love and grew up listening — most of all, we are going to have a lot of fun in the process — so, preparense [get ready] y daleeeeee.”
Born Armando Christian Perez, Pitbull is a musician, performer, entrepreneur and actor, with career sales in excess of 5 million albums and over 60 million singles worldwide — hence the moniker.
“Mr. Worldwide” is also heating the globe — his latest album, “Global Warming: Meltdown,” features the hit singles “Feel This Moment” with Christina Aguilera, “Don’t Stop The Party,” “Back In Time” and his second No. 1 hit on the Billboard Hot 100 chart “Timber” featuring Ke$ha.
“We are thrilled to team up with Pitbull in the creation of this exciting new music channel that will reach his massive audience. Pitbull is truly ‘Mr. Worldwide,’ and his music and collaborations have drawn legions of fans who will now have access to a full-time channel that he is creating especially for them,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “Pitbull will bring the excitement and energy of his live appearances to the channel, only on SiriusXM.”
Pitbull has had No. 1 hits in more than 15 countries, his videos have over 5 billion combined views and his social media reach exceeds 78 million followers. He caused a social media frenzy when he performed the official anthem, “We Are One (Ole Ola),” with Jennifer Lopez and Claudia Leitte at the opening ceremony of the 2014 FIFA World Cup in Brazil where his tight, high-waisted, cropped, white pants were the most tweeted about topic.
After selling out concerts in North and South America, Europe and Asia, Pitbull recently confirmed a fall co-headline U.S./Canada arena tour with Enrique Iglesias.
–Courtesy of Latin Post