Latin American Music Producer and Video Director, Spiff TV, is making music history by fusing the Hip Hop and Hispanic markets together and creating a new, groundbreaking sound. Born in New York City as Carlos Suarez, Spiff moved to Orlando when he was five years old. Spiff started getting into music once he was in school, and by age 16, he found himself submerged in Hip Hop and Spanish music while carrying crates for Cuban artist DJ Nasty. In 2005, Spiff put together his first film, “Reggaeton Invasion,” while taking still pictures working for a magazine. After DJ Nasty introduced him to DJ Khaled, Spiff took the industry by storm with his talent in directing and producing, becoming a “one-stop shop” for major Hip Hop artists like Rick Ross, Diddy and French Montana. Spiff recalled to Latin Times in an interview that when he first started working with Rick Ross, he “would give him the music, give him the beat and I would direct the video at the same time and give him the artwork.”
After showing the industry that he’s a multi-facet maven, Rick Ross named Spiff the A&R of his record label, Maybach Music. Soon after, in a joint venture, they started Maybach Production. During his time with Maybach Music, Spiff found and discovered producers Mike Will, Lex Luger, The Inkredbles, Yung Shawn, and The Mekanics. Spiff has worked with the biggest names in Hip Hop and Latin music, including Diddy, French Montana, Chris Brown, Rick Ross, Wale, Meek Mills, DJ Khaled, Yandel, Daddy Yankee, JBalvin, SwizzBeatz and
Known to the industry not just as an influencer or “go-to guy,” Spiff is also respected for integrating the Hip Hop and Reggaeton markets, combining their sounds, their beats, each artist’s swag and their own personal style to create a whole new sound. This style is exactly what Spiff will be showcasing on his upcoming album, set to be released in 2016-2017. Spiff will feature songs with Daddy Yankee, Juicy J, De La Ghetto, J Blavin, Fetty Wap, and more pairings. Currently, he is promoting the first single off the album called “Mi Combo (Spiff’s reference of ‘My Squad’)” featuring Yandel and Future. The record has gained its popularity for its urban Latin beats, with a blend of having an American Hip Hop artistic rhythm in Spanish and English on top of a cultured beat. Along with his compilation album, Spiff has returned back to his roots of filming and has directed an American hood drama and action film, “Respect The Shooter,” featuring French Montana, Chris Brown, Michael K Williams, and many more artists/actors. In addition, he is finalizing the script to his new comedy horror film named “Dead Beats.” When he is not working on his own projects, Spiff is still constantly working and traveling the world with other artists.