In this era, the wishes of the fans are the guide of the trends in the entertainment industry, and the followers of the American singer Taylor Swift are determined to fulfill their dream of seeing her at the halftime of Super Bowl LVII, scheduled for the February 12, 2023, at State Farm Stadium in Glendale, Arizona.
Since the NFL (National Football League) announced that Apple Music is the new sponsor of the Super Bowl Halftime Show, swiftiees started trending this September 23, saying that their diva may well be on that stage. After all, they added, the announcement was made at midnight, and Taylor will host her album Midnights by her at midnight on October 21st.
With an estimated 103 million viewers in its last edition, the Super Bowl is the largest live music platform in the world.
But that was not the only revelation of the Super Bowl: Pepsi also confirmed that it will not renew its sponsorship of the event, which began in 2013. In that same year, Taylor Swift began her collaboration with the rival company, Coca-Cola .
If it comes true, Taylor’s would be the reappearance of a white soloist in the Super Bowl arena (except for Eminem, who was part of the 2022 show’s ensemble). After mounting criticism over its treatment of black people, which included footballer Colin Kaepernick being banned from playing professionally (for kneeling before the game, a gesture of protest against police brutality the player initiated in 2016), the NFL He had to make great efforts to recover his image.
Thus, in 2019 he achieved a partnership with rapper Jay-Z’s Roc Nation organization. The result was performances by Jennifer Lopez and Shakira (2020), The Weeknd (2021), and the ensemble of American rap legends Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent, with Anderson Paak on the battery.
According to Variety magazine, several sources claim that negotiations to have Taylor in the Super Bowl are happening, while others deny it. Statements are missing from the singer, Roc Nation (which manages all aspects of Super Bowl entertainment) and the NFL.
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