Universal Music Festival 2015 Artist Line Up

As part of its increasingly diverse business operation, Universal Music Spain has entered the festival business.

From July 20-27, the label, in tandem with Spanish management/entertainment companies LaRock Entertainment and Concert Tour, will host its inaugural Universal Music Festival in Madrid, with performances by Elton John, Caetano Veloso and Gilberto Gil, Juanes, Raphael, Miguel Poveda and flamenco act El Barrio.

The fest will take place in Madrid’s Teatro Real, a 1,700 seat venue usually used for opera, ballet or classical music.

In this case, the music leans toward more thoughtful pop, with Elton John opening with his “Solo Piano Show” July 20.

On July 21, Veloso and Gil will share the stage accompanied only by their respective guitars in an evening dubbed “Two Friends, One Century of Music.”  On July 22, it’s flamboyant Spanish singer Raphael with his new project, “Simphonico,” where he performs his greatest hits backed by the RTVE Symphony Orchestra.

Flamenco singer Miguel Poveda will perform his versions of poetry by the likes of Quevedo, Rafael de León, García Lorca, Borges, Miguel Hernández and Pablo Neruda, and on July 24, Juanes will perform as part of his Loco de Amor tour. The fest ends July 27 with a performance by flamenco act El Barrio.

While Universal Music Festival in Madrid is organized by Universal Music Spain, it falls under Universal Music Latin America/Iberian Penninsula’s larger attempt to broaden its scope of action. The company already has a management/booking arm, GTS — whose roster includes David Bisbal and Bustamante, among other Universal acts — which has been booking shows throughout Latin America, Spain and the U.S.

Last month, the company also partnered with Mexican superstar Alejandro Fernandez to launch a management and booking company in Mexico called Infinity.

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