Awards honor best use of music in marketing & advertising.
Billboard, in association with the CLIOs, has officially opened the call for entries to the 2015 Latin Music & Marketing Awards.
The awards honor the use of music in marketing and advertising campaigns in nine categories and will be judged by a panel of senior executives representing top U.S. advertising agencies, brands and Billboard. The entry and judging process is being powered by the team behind the CLIO Awards, the world’s most recognized international awards competition for advertising, design, interactive and communications.
The deadline for submissions is March 15.
The Latin Marketing & Music Awards will take place during the Billboard Latin Music Conference & Awards April 27-29 at the Ritz Carlton in Miami Beach. The week’s events will culminate with the Billboard Latin Music Awards, which will air live on Telemundo from the BankUnited Center at the University of Miami.
While the Billboard Latin Music Awards are based solely on performance on the Billboard charts, the music and marketing awards were created five years ago in response to the increased importance of brands as partners in Latin music tours, videos and albums. They continue to be the only awards that reward artist-driven and music campaigns in the Latin market.
The Latin Marketing & Music Awards recognize campaigns in nine categories: best campaign of the year, best online or social campaign, best TV campaign, best tour sponsorship in addition to best digital, branded content, marketing effectiveness and integrated campaign. Eligible entrants can be from the United States, Latin America or Spain. Other countries are eligible, but campaigns must incorporate Latin music or Latin artists. The eligibility period is from Jan. 1, 2014, through Dec. 31, 2014.
Last year’s winners included Honey Bunches of Oats for their “Smile While You Shake It” campaign (submitted by Starcom Mediavest Group), which won best branded entertainment campaign. The best digital campaign of the year went to State Farm’s “Fan Pass 2” submitted by Alma DDB, which featured Latin superstar Prince Royce.
The Billboard Latin Marketing & Music Awards honor creativity in marketing and advertising within the intersection of music, artist and brands amongst the Latin marketplace. Work entered must either use music that either caters to the Latin marketplace or markets Latin music. Submissions are open but not limited to advertising agencies, record labels, production companies, and brands. Entries will be judged by an esteemed panel of music industry experts, agency creative, and brand marketers.
Finalists will be named in early April and winners will be announced at the Billboard Latin Marketing & Music Awards reception, which will take place during the Billboard Latin Music Conference.
–Courtesy of Billboard