Las Vegas, NV (February 28, 2018) – Billboard has announced three roundtables scheduled for Tuesday, April 24 and Wednesday, April 25, as part of the Billboard Latin Music Conference, which will take place April 23-26. at The Venetian in Las Vegas. In the coming weeks more announcements will be made for the conference and the most outstanding awards of the Latin industry.
The urban music singer Bad Bunny, whose real name is Benito Antonio Martínez Ocasio and is most recognized as a pioneer of the subgenre Trap Latino, will perform for an individual question and answer (Q & A) session, “The New Trap King.” Last year, Bad Bunny participated in a historic performance at the Billboard Latin Music Awards 2017 with J Balvin, “Si Tu Novio Te Deja Sola.” Their last concert tour was sold in its entirety in a week and conference attendees will be able to see this anticipated 30-minute Panel on Tuesday, April 24.
Electronic superstar Steve Aoki and producer RedOne will direct a “Production for the Global Market” panel with Latino megaproducers, Andrés Torres and Mauricio Rengifo. The 30-minute panel is scheduled for Wednesday, April 25 and will discuss how to make a success a global sensation. After venturing into Latin music in recent years, Aoki broke the barriers of the genre with his first Spanish song, “Azukita”, with Daddy Yankee, Elvis Crespo and Play-n-Skillz. RedOne has produced Latin sensations for more than a decade with artists such as Jennifer Lopez, Pitbull, Kat DeLuna, Marc Anthony and Enrique Iglesias. His work includes more than 70 internationally successful singles, including 35 number one singles. The dynamic duo, Andrés Torres and Mauricio Rengifo, won the Latin Grammy for “Record of the Year” in 2017 and were nominated for a Grammy for “Record of the Year” with “Despacito”.
The conference will take a different turn with the “Mexillenials” panel, which features some of the youngest Mexican artists on the charts. These millennials continue to change the game in the regional music of Mexico. The panel will be formed by the male idol Ulices Chaidez, Adriel Favela, Pepe Garza, Christian Nodal, Jesus Mendoza, César Sánchez and Cornelio Vega Jr.
“Every year, the panels that take place at the Billboard Latin Music Conference become more exclusive, avant-garde and influential,” says Leila Cobo, executive director of content and programming for Latin music and entertainment at Billboard. “We are very excited to offer the Latin music industry discussions in constant change, unlike any other gender conference in the industry,” says Cobo.