In the past 8 years, multi-platinum award-winning, singer/songwriter Prince Royce has become a bona fide Latin superstar, scoring 17 #1 radio hits and winning more than 80 awards and recognitions including: 22 Latin Billboard Awards, 19 Premio lo Nuestro Awards, 19 Premios Juventud Awards, 6 Latin AMAs, and 12 Latin GRAMMY nominations.

Royce has a massive fan base with over 55 million followers on social media and he has sold out many of the most prestigious venues in Latin America and the United States. In February 2019 Prince Royce made history becoming the first and only tropical music artist to perform at the Houston Rodeo at the NRG Stadium where he attracted more than 55,000 euphoric fans.

All of his albums have been certified multiplatinum. His latest album, FIVE, was released in February 2017 and is Royce’s fifth career album. The record debuted at #1 on Billboard’s Latin Albums chart and earned Royce the highest first-week sales of any Latin album in the two years prior to the release. The album has been certified Triple Platinum by the RIAA in the United States and has garnered multiple international certifications. FIVE, made the Top Latin Albums list at Billboard’s coveted end of the year issue and Billboard also named Royce one of the Top Latin Artists of 2017. 

Some of his collaborations include: Shakira, Chris Brown, Jennifer Lopez, Selena Gomez, Snoop Dogg, Pitbull, Thalia, Maná, Daddy Yankee, Becky G, Anitta, Ludacris, J Balvin, Bad Bunny, Farruko, and Maluma, among others. Prince Royce has also started to pursue an acting career; he co-starred as Peter in the Fox Live musical broadcast of “The Passion” in 2016 and was part of the cast of Hulu’s hit series, “East Los High”.

August 9, 2018 was proclaimed “Prince Royce Day” in New York by Mayor Bill de Blasio, in recognition of his contributions to society and for being a role model to youth in his home town. He has been induced into the Bronx Hall of Fame with a street named after him, and ran the New York City Marathon to raise funds and awareness on education in public schools and kidney disease.

Every underground genre has its ambassador, the artist who translates a local movement into something the masses can understand. For reggaetón, that artist is Daddy Yankee. Born Ramón Luis Ayala Rodríguez in 1977 in the Río Piedras barrio of San Juan, Puerto Rico, Daddy Yankee grew up in a musical family: His dad played bongos in a salsa band, and his mother’s family was full of musicians. Yankee mastered the skill of verbal improvisation early, rhyming with friends and appearing on some of DJ Playero’s underground rap mixtapes in the early ’90s. Baseball was his first passion, however, and he was seemingly heading toward a career in the majors until he caught a stray bullet in his leg at age 17 while outside a recording studio. The long recovery scuttled his sports dreams, and he turned to music instead, embracing (and, by some accounts, naming) the nascent genre of reggaetón, a rap hybrid evolving out of dancehall’s dembow riddim. Yankee began releasing albums steadily, and 2004’s Barrio Fino, with its irresistible engine-revving “Gasolina,” broke through internationally, introducing global dance floors to the reggaetón riddim and Daddy Yankee’s driving, verbally acrobatic rhymes about violence, women, easy money, and marginalization. Yankee quickly became an industry unto himself, a sought-after impresario, producer, and collaborator. In 2017, “Despacito,” his collaboration with Luis Fonsi, became another global smash hit thanks to Justin Bieber’s remix. But for all his success, Yankee remains, at heart, a rapper; the “rey de la improvisación” has been a repeat winner of the Street Jam Reggae Awards.

Endowed with a powerful bark that cuts cleanly through synth-heavy riddims, Don Omar emerged as one of the key figures in reggaetón’s international explosion of the early 2000s. Born William Omar Landrón Rivera in 1978, in the Santurce barrio of San Juan, Puerto Rico, he was a teenager when the genre took shape in the ‘90s, and he came up under pioneering artists like Luny Tunes and Noriega, cutting his teeth on raw mixtape cuts. By his breakout hit, 2003’s “Dale Don Dale,” Don Omar had perfected his style, switching between monotone, dancehall-inspired sing-rapping and melodic hooks delivered with a flamenco-like trill. The same year’s “Dile” paired reggaetón’s signature drums with another island export, bachata, confirming Omar’s role as a standard-bearer for Puerto Rican sounds.  That the working-class sound of reggaetón still struggled against government criticism only made Don Omar’s success all the sweeter. Following his 2003 debut, The Last Don, 2006’s King of Kings smashed glass ceilings to become reggaetón’s highest-charting album yet, debuting atop Billboard’s Top Latin Albums Chart and reaching No. 7 on the Billboard 200 Chart. But Don Omar was uninterested in remaining in his stylistic comfort zone. For 2010’s “Danza Kuduro,” Omar teamed up with the Portuguese-French musician Lucenzo, fusing reggaetón with Angolan sounds. And though Omar announced his retirement in 2017, he bounced back in 2019 with The Last Album