Telemundo Media today announced a partnership with Klout to send top “influencers” to the 2012 Billboard Latin Music Awards.
With this partnership, Klout users with a score of 50 or higher will have the chance to attend the awards show. Top scorers will be chosen by their influence in music, entertainment and Latino categories. The Billboard Latin Music Awards will be held Thursday, April 26 in Miami.
Founded in 2008, Klout analyzes a user’s engagement across social networks and creates a Klout Score on a scale from 1 to 100, which helps users understand their influence. Klout is based in San Francisco.
The social media influencers will also enjoy a full day of immersion with Telemundo Media, including a meet and greet with Telemundo executives and talent, according to a press release.
“Working with Klout ahead of the 2012 Billboard Latin Music Awards is a natural fit for us, and we are excited about the Social TV opportunities for the broadcast of this year’s awards show,” said Borja Perez, senior vice president of digital and social media for Telemundo. “U.S. Hispanics greatly over index in their use of social media, and Telemundo Media is extremely active in the space, engaging with fans directly on the platforms they are passionate about.”
–Courtesy of HispanicBusiness.com