The K-Pop Girl Group of the moment releases reggaeton theme: LE SSERAFIM

LE SSERAFIM is the most shining K-Pop girl group in the industry, since their premiere, they have grabbed the attention of the industry, and they are back with a new song of empowerment, but not just any empowerment, empowerment with a twist. western.

LE SSERAFIM comes from breaking records with his debut single “FEARLESS”, and this time he brings us a very fun song, “ANTIFRAGILE”. This is only their second single, having debuted just over 4 months ago. And against all odds, they didn’t follow the rhythmic theme of “FEARLESS”, which was an electropop and dancepop song, and instead went full reggaeton.

Reggaeton has been expanding its borders for a couple of decades now, and has finally penetrated the Asian country’s market. The genre, which was popularized in 2005 by the Puerto Rican Daddy Yankee with his song “Gasolina” that resonated in Latin America and Western Europe, was further expanded by the Colombian J Balvin with his song “Ginza” in 2015, which took the genre to Asia, and again in 2017 with the song “Mi Gente” that sounded around the world, along with “Despacito” by Puerto Rican Luis Fonsi.

Since 2018, the K-Pop market has noticed the presence of reggaeton in some songs, such as “Egotistic” by MAMAMOO in July 2018, or “Señorita” by VAV, in October of the same year, and again with “Regular”. ” of NCT 127. All these themes have a slight inspiration in the instruments and the Latin imaginary.

In 2019, some other groups and soloists dared to use Latin and reggaeton influences, such as KARD with “Bomb Bomb” or KANG DANIEL with “Waves”, in 2019 and 2020 respectively. Even so, no group had dared to release a 90% reggaeton song like LE SSERAFIM did with their new album. The new ambassadors of Reggaeton in South Korea.

The song is clearly inspired by modern reggaeton songs such as “Pineaple” by Colombian Karol G, or “BICHOTA” or “EL MAKINON”, also by the Colombian singer. Even songs like “Criminal” by Natti Natasha. Still, the lyrics speak, not directly about being strong, but about being anti-fragile, as a kind of double negative pun.

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